1966 Beauty Ad, Gillette Epic Curl Relaxer, “The Great Straights”
Advert text opening:
"Now you can wear them! The great, straight ‘in’ hairstyles! Because now your hairdresser has Epic… a new, truly different curl relaxer. It’s cool! Really cool! So cool your hairdresser needn’t wear gloves. So ‘relaxing’ it smooths even extra-tight curls. So gentle, color-treated hair can trust it completely."
Published in Ebony, October 1966 – Vol 21, No. 12
Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license).
Get the Best Hair Care Advice at Your Professional Salon
The best place to get hair care advice is at your favorite salon from your stylist. We often choose our next big hair style when we are looking through a magazine and spot a picture of someone with fantastic hair. Searching for hair care advice, we set an appointment with our hairstylist. However, before you go zooming off to get that hair care advice and that drastic hair cut, there are some things that you can do to ensure that the cut you end up with is one that you will be happy with.When you go to your appointment for hair care advice, one of the most important things that you should do is to take a picture with you when you go to your salon. It is difficult for a stylist to know exactly what you want just by your novice descriptions, so save both of you the anxiety and frustration and just take a picture of the cut that you want with you. Your stylist can give you the best hair care advice when you are careful not to just tell your stylist that you want so and sos hair style because more than likely, so and so has had 500 different hair styles in the past two years, so that probably wont help. What will help when seeking hair care advice is using the names of the hair styles that you want. Specifying that you want a bob cut or the shag cut is incredibly more helpful than just saying that you want your hair shorter. Your stylist will be able to give accurate hair care advice with accurate descriptions.Each cut comes along with specific tools and equipment that need to be used to create that look. Maybe a short cut requires only scissors. Maybe the short cut requires the use of a razor. Knowing to specify the exact name of the cut you are looking for will help ensure that your stylist begins on the right track to giving you hair care advice before picking up the right set of equipment for the look!Be careful bringing in a picture of a hair style that you almost want. Once you begin to try to stray from the hair style that is in the picture, you open up room for error, which in turn opens up error for hair care advice. Showing a stylist a picture of a shag cut and saying this, but shorter really doesnt tell your stylist all too much. When you say shorter does that mean fewer layers too? More layers? How much shorter? Will the shorter length change the entire shape of the hair style, thereby completely ruining it?Many people think that the hardest part of getting a new hair style is finding one. That is the easy part. Once you do know what hair style you want, there are things that you have to do to help your stylist understand exactly how you want your new hair style to look. Failure to do these things can lead your stylist in the wrong direction, and he can unintentionally give you the wrong hair care advice, so be careful to bring a picture of the cut, do not stray from the style, and use the proper names for each style. Doing these things will ensure that you get sound hair care advice and a great hair style that is